Start With A Blank Slate
A mantra to escape “business as usual” and design what’s next
Latest
Be Prototype-Driven
A mantra to embrace imperfection and iteration
Be Human-Centered
A mantra to keep us coming back to the user to guide our work
Text If Urgent
A mantra to clarify communication norms & prevent team burnout
Honor The Maker's Schedule
A mantra to ensure your team can do deep work
Fail Forward
A mantra to reinforce learning and experimentation
The Subculture Coverage Matrix
A framework to ensure your mantras address every essential category
Always Separate Flaring And Focusing
A mantra to ensure successful ideation while preserving execution
One Consultative Decision Maker Per Lane
A mantra to empower your team, clarify roles, and unlock momentum
The Team Gift Exchange
A ritual for regular team feedback
The One-on-One Gift Exchange
A ritual for regular one-on-one feedback
Feedback Is a Gift — Not a Demand
A mantra to ensure the free flow of information
Building A Subculture of Innovation
The Subculture Expansion Zone
A framework to map where to lead your subculture now, grow it next, and wait for later
Building A Subculture of Innovation
The Learning Zone Matrix
A framework to assess your culture’s capacity for innovation
The Venture Story
The Venture Story Workbook
A way to map out all 54 beats of your venture story
The Venture Story
Where We're Going
A way to unlock funding by telling the story of your next destination
The Venture Story
Where We've Been
A way to tell the story of your team’s momentum
The Venture Story
Who We Are
A way to tell the story of why you are the right team for this opportunity
The Venture Story
The Competitive Landscape
A way to tell the story of the how you will differentiate & defend your venture
The Venture Story
The Venture
A way to tell the story of the how your company will launch, operate, & scale
Frameworks
The Opportunity
A way to tell the story of the market, the trends, and your window
The Venture Story
Becoming Essential
A way to tell the story of deepening engagement & retention over time
The Venture Story
The User Journey
A way to tell the story of your solution in context
The Venture Story
The Pain Point
A way to tell the story of the problem you are solving