Mantras
Be Human-Centered
A mantra to keep us coming back to the user to guide our work
The Subculture Expansion Zone
A framework to map where to lead your subculture now, grow it next, and wait for later
The Learning Zone Matrix
A framework to assess your culture’s capacity for innovation
The Venture Story Workbook
A way to map out all 54 beats of your venture story
Where We're Going
A way to unlock funding by telling the story of your next destination
Where We've Been
A way to tell the story of your team’s momentum
Who We Are
A way to tell the story of why you are the right team for this opportunity
The Competitive Landscape
A way to tell the story of the how you will differentiate & defend your venture
The Venture
A way to tell the story of the how your company will launch, operate, & scale
The Opportunity
A way to tell the story of the market, the trends, and your window
Becoming Essential
A way to tell the story of deepening engagement & retention over time
The User Journey
A way to tell the story of your solution in context
The Pain Point
A way to tell the story of the problem you are solving