Mantras
One Consultative Decision Maker Per Lane
A mantra to empower your team, clarify roles, and unlock momentum
The Competitive Landscape
A way to tell the story of the how you will differentiate & defend your venture
The Venture
A way to tell the story of the how your company will launch, operate, & scale
The Opportunity
A way to tell the story of the market, the trends, and your window
Becoming Essential
A way to tell the story of deepening engagement & retention over time
The User Journey
A way to tell the story of your solution in context
The Pain Point
A way to tell the story of the problem you are solving
The Venture Story
A way to turn your strategy into a concrete, comprehensive, & compelling narrative with 3 Acts, 9 Scenes, and 54 Beats
The Design Review
A ritual to ensure teams fail fast to get feedback and succeed sooner
The Rubric
A way to uphold high standards without killing creativity
The Selection Stack
A ritual to align stakeholders on success criteria early
The Idea Bucket
A way for your teams to get ideas out of their heads
The Half Sheet
A way to quickly turn abstract ideas into concrete prototypes