Career
Create Intentional Serendipity
A mantra to design a career you couldn’t have planned
Mantras
A way to be a signal generator of culture across every essential category
Leadership
Start With A Blank Slate
A mantra to escape “business as usual” and design what’s next
Leadership
Be Prototype-Driven
A mantra to embrace imperfection and iteration
Leadership
Be Human-Centered
A mantra to keep us coming back to the user to guide our work
Leadership
Text If Urgent
A mantra to clarify communication norms & prevent team burnout
Leadership
Honor The Maker's Schedule
A mantra to ensure your team can do deep work
Leadership
Fail Forward
A mantra to reinforce learning and experimentation
Leadership
The Subculture Coverage Matrix
A framework to ensure your mantras address every essential category
Leadership
Always Separate Flaring And Focusing
A mantra to ensure successful ideation while preserving execution
Leadership
One Consultative Decision Maker Per Lane
A mantra to empower your team, clarify roles, and unlock momentum
Leadership
Feedback Is a Gift — Not a Demand
A mantra to ensure the free flow of information