The Competitive Landscape
A way to tell the story of the how you will differentiate & defend your venture
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Honor The Maker's Schedule
A mantra to ensure your team can do deep work
Fail Forward
A mantra to reinforce learning and experimentation
The Subculture Coverage Matrix
A framework to ensure your mantras address every essential category
Always Separate Flaring And Focusing
A mantra to ensure successful ideation while preserving execution