Career
The Go/No Go Date
A way to maximize your energy & runway during a risky endeavor
Corey Ford
Leadership
Start With A Blank Slate
A mantra to escape “business as usual” and design what’s next
Leadership
Be Prototype-Driven
A mantra to embrace imperfection and iteration
Leadership
Be Human-Centered
A mantra to keep us coming back to the user to guide our work
Leadership
Text If Urgent
A mantra to clarify communication norms & prevent team burnout
Leadership
Honor The Maker's Schedule
A mantra to ensure your team can do deep work
Leadership
Fail Forward
A mantra to reinforce learning and experimentation
Leadership
The Subculture Coverage Matrix
A framework to ensure your mantras address every essential category
Leadership
Always Separate Flaring And Focusing
A mantra to ensure successful ideation while preserving execution
Leadership
One Consultative Decision Maker Per Lane
A mantra to empower your team, clarify roles, and unlock momentum
Leadership
The Team Gift Exchange
A ritual for regular team feedback
Leadership
The One-on-One Gift Exchange
A ritual for regular one-on-one feedback