One Consultative Decision Maker Per Lane
A mantra to empower decision makers while inviting multiple perspectives
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Becoming Essential
A way to tell the story of deepening engagement & retention over time
The User Journey
A way to tell the story of your solution in context
The Pain Point
A way to tell the story of the problem you are solving
Let's Reach Your Big Goal
You started at Point A. Now, you’re at Point B. To reach your big goal, you have to clarify Point C - the concrete vision for your next destination - and chart a course to get there. When you do you've earned the opportunity to unlock: * Confidence