The Empathy Map
A framework for synthesizing user interviews

A framework for synthesizing user interviews
You started at Point A. Now, you’re at Point B. To reach your big goal, you have to clarify Point C - the concrete vision for your next destination - and chart a course to get there. When you do you've earned the opportunity to unlock: * Confidence
A way to uphold high standards without killing creativity
A ritual to align stakeholders on success criteria early
A way for your teams to get ideas out of their heads