The Empathy Map
A framework for synthesizing user interviews

A framework for synthesizing user interviews
You started at Point A. Now, you’re at Point B. To reach your big goal, you have to clarify Point C - the concrete vision for your next destination - and chart a course to get there. When you do you've earned the opportunity to unlock: * Confidence
The concrete vision for your next destination on your journey towards your big goal
A way to quickly turn abstract ideas into concrete prototypes
A norm to ensure we can quickly course correct as a team