The Empathy Map
A framework for synthesizing user interviews
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Who We Are
A way to tell the story of why you are the right team for this opportunity
The Competitive Landscape
A way to tell the story of the how you will differentiate & defend your venture
The Venture
A way to tell the story of the how your company will launch, operate, & scale
The Opportunity
A way to tell the story of the market, the trends, and your window