The Bottom-Up POV
An actionable problem statement that focuses your team on your user
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Becoming Essential
A way to tell the story of deepening engagement & retention over time
The User Journey
A way to tell the story of your solution in context
The Pain Point
A way to tell the story of the problem you are solving
Let's Reach Your Big Goal
You started at Point A. Now, you’re at Point B. To reach your big goal, you have to clarify Point C - the concrete vision for your next destination - and chart a course to get there. When you do you've earned the opportunity to unlock: * Confidence