The Bottom-Up POV
An actionable problem statement that focuses your team on your user
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Start With A Blank Slate
A mantra to escape “business as usual” and design what’s next
Be Prototype-Driven
A mantra to embrace imperfection and iteration
Be Human-Centered
A mantra to keep us coming back to the user to guide our work
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A mantra to clarify communication norms & prevent team burnout